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Speaker

Casey Cheshire

Last updated: October 9, 2026

Founder & CEO, Ringmaster

Casey Cheshire, CEO and founder of Ringmaster. Casey's launched and produced more than 100 B2B podcasts across industries including cybersecurity, fintech, HR tech, healthcare, and professional services. He's the creator of the PCT framework, which stands for Plan, Capture, Transform, a methodology for designing expert conversations that AI search engines can consume, cite, and recommend.

LinkedIn ↗ ringmaster.com ↗
Appearances

Conversations

Every conversation Casey appears in, with questions linked to their answers.

What Makes a Podcast Agency an AI Visibility Agency? Casey Cheshire (Ringmaster)

With Adam Needles · September 30, 2026

  1. What makes a podcast agency an AI visibility agency versus just a production shop?
  2. How does that change how you would prep for an episode versus how a traditional agency would prep someone for a podcast?
  3. What is the Capture stage of the PCT framework?
  4. What is the Transform stage of the PCT framework, and what's the step a lot of people skip?
  5. Does making episodes shorter make podcast production more efficient?
  6. How does strategic guest sourcing create AI-visible content?
  7. What's the common mistake companies make when picking podcast guests?
  8. What does the output of an AI visibility podcast look like compared to a traditional podcast?
  9. How does a marketing leader pitch an AI visibility podcast to their CEO or board?
  10. What if a company already has a content team, or already tried a podcast that didn't work?
  11. Where should someone go to learn more about making their podcast visible to AI?