How to Choose an Agency to Get Your Brand Cited by ChatGPT
With Casey Cheshire · September 30, 2026
- When a brand isn't showing up in AI answers, what's actually broken?
- How does a robots.txt file end up blocking the AI bots a company actually wants to reach?
- How do you find out what buying intent your content should target?
- Why does the intent of the buying persona matter for showing up in AI search?
- What is the difference between SEO and AEO in plain terms?
- Is good SEO enough, or does a brand need to do AEO as a separate step?
- What kind of content can't AI engines parse or read at all?
- Does AI look at what a page actually looks like, or only the text?
- What is content chunking for AI, and should a brand do it?
- What does AI-ready content actually look like?
- Why does named expert attribution matter so much for AI citation?
- Should a raw interview transcript be cleaned up before publishing for AI, or left as-is?
- Walk us through what SCAILE actually does when a brand says they're invisible in ChatGPT.
- How do you split the work between an AI visibility agency like SCAILE and a capture partner like Ringmaster?
- How do you measure whether a brand's AI visibility is actually improving?
- What is share of answer, and why does it matter more than traffic?
- How does a marketing leader tell a real AI visibility agency apart from a repackaged SEO shop?
- If a CMO only has one question to ask in a pitch meeting with an AEO agency, what should it be?
- What is the difference between AEO and GEO?